Meme coins inspired by the art style of Studio Ghibli are quickly gaining popularity on Ethereum and Solana, following the introduction of image generation features in OpenAI’s ChatGPT-4o model. On March 25, OpenAI enabled image generation in its primary chatbot, leading to a surge of Studio Ghibli-style portraits shared on social media. The iconic Japanese animation studio, known for films like *Spirited Away* and *My Neighbor Totoro*, became a viral trend for AI-generated art in no time.

High-profile individuals like OpenAI CEO Sam Altman and Tesla CEO Elon Musk joined this trend by posting Ghibli-style portraits of themselves. Despite not mentioning any cryptocurrencies, their influence on online culture—and Musk’s history of impacting meme coin markets—spurred investor interest. A notable token, Ghiblification (GHIBLI), has emerged as the leading Ghibli-themed memecoin. According to DEX Screener, GHIBLI’s market cap surged to $20.8 million within 19 hours of its creation, with its price soaring over 39,000% since launch. At least 20 other similar tokens have appeared, capitalizing on the viral trend. Some traders view this enthusiasm as a positive sign for a recovering memecoin market, which had declined 57% since December 8, shortly after Bitcoin hit $100,000. Crypto trader Sachs expressed hope on Twitter, wishing for a Ghibli-themed token to reach a $100 million market cap to rejuvenate the sector.

The rise of Ghibli memecoins is part of a broader trend of token launches driven by popular themes. In November, a Solana-based token named CHILLGUY, inspired by the “Just a chill guy” meme, skyrocketed to a $643 million market cap just 12 days post-launch. However, CHILLGUY’s value has since plummeted 95%, highlighting the volatility of trend-based crypto investments.

Tweet from Sam Altman (@sama): “This was a real labor of love from @gabeeegoooh. Congrats Gabe; excellent work! Here is what we generated during the livestream: pic.twitter.com/fmHWp4d9AF”
Tweet from Sachs (@gudmansachs): “Praying $ghibli runs to $100M to bring some hopes into these markets. Severely needed.”